PAUL HOWALT

My name is Paul Howalt, I am a 16 year Design / Illustration veteran living in Phoenix, Arizona. I am one of the founding partners in a design company in Mesa, AZ called Tactix Creative. I function as creative director, designer, illustrator and resident Apple product evangelist. We are a fairly traditional design agency except for the fact that we seem to be the only English speaking company on the block (that comment isn't politically charged, it's just a fact). My work days consist of putting out lazy client emergency 'fires' and answering unnecessary questions from vendors and employees. Then at 10 PM the creative work begins and goes until I just can't keep my eyes open any more... Yeah, that's about it. Someone lend me a rope! LOL!

www.PaulHowalt.com
www.TactixCreative.com



When did you first decide to become a graphic designer/ illustrator? Was there a pivotal moment?
I can trace the choice back to 5th grade. My mom came home one day with an album for me (For the younger readers... a flat 12" vinyl disc which plays music when used in conjunction with a device called a 'turntable', excuse the sarcasm :-P Heh Heh!) The record was KISS's "Rock & Roll Over". I was immediately obsessed with both the music and the amazing cover art. I knew immediately that when I grew up, I had to be either Gene Simmons or one of the guys that did the art for album covers. I figured my parents would never get behind me learning to spit blood, breathe fire and sleep with groupies, so I took the path of lesser resistance... the art. Michael Doret did that cover back in 1976, and in my opinion, it still holds up to todays standards... It's brilliantly graphic and timeless! One day I told him that story and he has since sent me a signed press proof that I have proudly hanging on my office wall.





Who or what inspires you?

What inspires my Art? Style? Hmmm... I could be honest and say, "squeezing the most conceptual impact out of a project in the least amount of time, so I can bill it and move on to goofing around with my wife and kids." But I will note back in my early idealistic days, that I LOVED to browse through libraries full of old Graphis design annuals and Popular Mechanics from the 50's and 60's. Back when there was less of a distinction between art director and designer / illustrator.




Where does your training come from? Self-taught? College/Art School?

I graduated with a degree in Graphic Design from Arizona State. They hammered the basics (Swiss-Style) into me until it hurt!
Then, after graduation, I went and built my portfolio from self assigned projects after extensively studying what was winning awards in the big design annuals (ie: CA, Print, Graphis, HOW) With that portfolio, I landed a design job with Charles S. Anderson in '91.





How do you keep "fresh" within your industry?

I try not to get too ahead of myself, honestly. I really used to overdo it with trying to scoop everybody on the latest and greatest in style and approach. I've learned the hard way that being incredibly edgy will soon make one incredibly broke. LOL! I think that simply staying 'graphic' and 'bold' will always set your work apart and will help it stand the test of time.






What are some of your current projects?

I'm redoing a couple of old classic game identities for Hasbro... 'Operation' and 'Sorry'. I'm collaborating with Ty Mattson on 'Sorry'. He's an extremely talented and prolific designer in California (www.MattsonCreative.com)! I also recently finished designing some beverage packaging for Coke and Pepsi... And I just finished redesigning a set of icons for ESPN's new website. I have a handful of local projects brewing as well.






Which of your projects are you the most proud of? And why?

I'd have to say any project where I am given full creative license and have the time to really hammer it out properly. I love to illustrate for that reason. It's less about boardroom scrutiny and more about "give me a full dose of your style and We don't have time to make changes."





Are there any areas, techniques, mediums, projects in your field that you have yet to try?

I'd like to render my illustration in more traditional mediums - Oil, Acrylic, wood block prints. There just never seems to be any time.






Any advice to the novice designer/ illustrator?

Set yourself apart... only show the kind of work that you want to do... and build a great website to showcase your work.
Look at what's winning awards, and figure out why they are.








What makes a designed piece or illustration successful?

Everyone seems to have their own criteria, but to me it's successful if the piece is conceptual and elicits a significant and appropriate emotional response from the intended viewing audience.






What do you do to keep yourself motivated and avoid burn-out?

I try to get away from design and illustration every chance I get. That way, when I come back to it, I'm excited to do something new.





Finish this sentence. "If I weren't a designer/illustrator I would have been..."

The Fifth member of KISS - I could play the electric Cowbell! RAWK! LOL!
If there was a steady paycheck for mediocre guitar playing, I'd rather do that any day of the week!





And finally, what is the best thing on prime-time TV right now?

Does HBO count? I vote for Big Love... Modern polygamy is hilarious!

PAUL SHIPPER

Paul Shipper is a freelance Illustrator based in Manchester, England. His clients include Lucasfilm, WizKidsGames, Penguin Books, ITV/Granada and GQ Magazine.


www.paulshipper.com
psillo.blogspot.com




When did you first decide to become an illustrator? Was there a pivotal moment?

I used to draw pictures as a child all the time...but, my first experience of what illustration is and what an illustrator was really came from having film posters all over my bedroom walls as I was growing up...one day I looked to see who might have created these amazing pieces of art and found that it was an artist called Drew Struzan and he was an Illustrator! Ever since then I have pursued a love of illustration...and a dream of one day creating a poster design for a blockbuster movie...




Who or what inspires you?

Well, Drew Struzan is the obvious choice here, but I am inspired by lots of other artists, probably too many to even mention...but I really loved the work of JC Leyendecker and Norman Rockwell...that era of American illustration really does it for me. And their relationship also is an inspiring one to me, as Rockwell was a fan of Leyendecker's and he used to follow him all over the place and I thought well, if Norman Rockwell can do that and have a really successful career, then there is hope for someone who begins a career in illustration based on the obsession of another illustrators career... I have a real passion for music too that inspires me, particularly music from movies. I would collect soundtracks from an early age, and this is where my Struzan Syndrome (from your first question) comes in to play once again, where I suddenly realized that a lot of the music I loved and enjoyed so much was created by the same composer! Which at that particular moment happened to be John Williams!... If I am ever going to buy an album -these days from iTunes- chances are I will check out the soundtrack listings before any other.




Where does your training come from? Self-taught? College/Art School?

This is a tricky one...can you learn or be taught to draw? I think it is really a natural progression from early in life...like a pianist...I have always said that if you do something long enough, eventually you will, or should at least become pretty adept in your chosen profession, and I think that is true of illustration. Sure, you can study a subject and know all the facts, but when your soul and passion shows through your work, and your work has an affect on people, when that moment comes you know you are on the right track.

Getting back to the question, my training has been primarily studying the works of the people that have inspired me. I did well through school in the arts and design...went through to art college and then on to University studying Illustration and Animation...I have a BA with Honours Degree from that course, but not one lesson I learned during University helped me break into the real world of the Illustration industry. That you have to figure out for yourself it seems...and it was a shock.






How do you keep "fresh" within your industry?

Fresh...I dont really think of my work as being that fresh really, definitely not stale though! Perhaps more of an homage to the old ways but with a bit of a modern twist. Most of my professional work these days is created digitally. I have kept the traditional style that I have, but created within the computer. Thus enabling me greater control of colour and not forgetting the ease of getting a finished digital file to a client instead of FedEx-ing the original paintings to them for scanning. Time is of the essence in this industry and I pride myself on meeting deadlines, completing on time and on budget.




What are some of your current projects?

Current work includes a project for Lucasfilm. I am also working on Marilyn Monroe sketch cards for Breygent, a poster for an Indiana Jones inspired movie called Treasure of the Templars and artwork for a GQ magazine article.




Which of your projects are you the most proud of? And why?


I am particularly pleased with the upcoming Star Wars artwork I did. It is my first official work for Lucasfilm and the Star Wars brand, and I hope it won't be the last. The Lucasfilm connection has been a dream come true for me, especially being such a fan of the franchise. Other projects in recent times that have had a special place in my heart are some of my Indiana Jones work for the folks over at The Raider.Net... Together we have worked on lots of artworks relating to Indiana Jones, even down to the website design that I had a large involvement. I guess there is a pattern forming here...! It's not that I only want to do projects from based on the Projects that George Lucas creates, it's just that I feel such a strong connection with these franchises, that they fill my heart with joy and wonderment...and thus I have tried to get involved with them as much as I can.





Are there any areas, techniques, mediums, projects in your field that you have yet to try?

There are many things I have not tackled yet... What I have found with Illustration is that a lot of the time you just don't know who is going to come knocking on your door. From time to time a job comes in and you scratch your head and say "How do I accomplish this...?" But when that happens it stretches you and pushes you in ways that may not be too comfortable, but you've got to always do your best to make it work for yourself and more importantly, the client. In the end it can be a very rewarding experience, and an exciting one not to know quite what might be asked of you from your next job. I had an opportunity to work on designs for an upcoming movie that was in pre-production, unfortunately I was too busy at the time to commit and we couldn't make it work, but that is something that really interests me. Also, comic book covers...I would love to illustrate something in that realm whether it be super-hero related or more of an independent label...




Any advice to the novice designer/ illustrator?

The best advice I can give to an aspiring illustrator is to get your name and your work out there as soon as possible. Exposure is really important... Advertising yourself can be very costly, but effective. If your budgets are tight, try more wallet friendly activities like PR, newspaper stories, create a blog, create a web portfolio and link up with other websites that attract the kind of work you would like to do, web folios are a great start because they do a lot of advertising and they are very willing to help you make an impact if they believe in you - like theispot . Also as boring as it sounds, get yourself familiar with the business aspects of illustration, pricing, negotiating, these are skills that a lot of people in the arts world do not acquire until later in their careers and can be very helpful in building your Illustration Empire!




What makes a designed piece or illustration successful?

Composition is pretty much key. Followed closely by execution and style. Actually, I think all three of those elements should be counted as equals... I have seen great compositions turn to mud because the finish of the piece has been so poorly executed...which is such a shame because a lot of the time, getting the comp right can be one of the longest processes!





What do you do to keep yourself motivated and avoid burn-out?

I really love to see what other artists are doing - that really keeps me on my toes and striving to do more...I find that very inspiring. I have been following this dream of illustration for so long now and my motivation still holds true to my beliefs in myself and what I have and have not yet achieved. I will continue to create images until my last breath... It is a pure labour of love for me, it is in the fabric of my very being...
Avoiding burn-out - I love to spend time with my family as much as I can. I have a 7 month old daughter who really is an amazing thing... My loving partner Donna really inspires me and knows when I need a break...and when to get me back on track! We have been renovating our home and recently put it up for sale and we intend to be moving to New Zealand in the near future. Donna is from NZ and moving back there has always been our plan. The future and the plans you lay out before you certainly are dreams in the making...







Finish this sentence. "If I weren't an illustrator I would have been a..."

I would most probably be a film composer. I have loved film music for as long as I can remember, running around our living room to the music from Star Wars. I remember seeing a program on TV a few years ago and the composer Hans Zimmer was showing the interviewer a clip from a movie he was composing. It was Crimson Tide, and I remember Hans playing along with the film with his amazing array of sounds connected to his keyboard through a computer and the sound of a huge male voice choir was oozing out from his studio - it was amazing... I thought to myself, i would LOVE to do that job! I do make my own music when I find time and it is one of the most enjoyable things to do...In a way I think I find it more liberating than my illustration work! ...but I'm not as good a musician!



And finally, what is the best thing on prime-time TV right now?

I am a huge '24' Fan but missed the latest series because we have cable and Virgin Media have had a bit of a fall-out with Sky over here in the UK, so I am having to wait for the DVD to be released...can't wait for that!